Hi, I'm Matt.

I'm a marketing and growth operator who builds the machine. Most marketers stop at the strategy. I build the AI products, content engines, and brands that actually run the growth — then I run them.

I built RunOctopus, an AI platform that helps busy operators get found and cited in AI search by generating programmatic content at a scale no human team could match. I run Mission Driven, and I've shipped real DTC brands and Shopify businesses end to end — store, brand, and SEO engine.

Here's the part most people miss on a résumé: I'm not a traditional engineer. I ship real software by directing AI — which means I move from idea to working product faster than teams ten times my size. My throughline is leverage: build the system that produces the work, so it compounds while you sleep.

[Matt — verify & add: your background, years in marketing, biggest wins with real numbers, and what role you're after. Tell me and I'll make this sing.]

This site is the proof. The tools are real and playable, the work is what I've actually shipped, and the writing shows how I think. I built all of it — including the AI engine that wrote four book-length guides.