MMatt Goren
Where we work

Local marketing across Volusia County's east coast

RunOctopus is based on Florida's east coast and works with businesses across the towns below. We know these markets — the competition, the customers, and what it takes to show up first in each one. Here's how we think about your town.

Ormond Beach

Our home basePrimary market

Ormond Beach is where we’re rooted, and it shapes how we work. It’s a town of established local service businesses, healthcare and professional practices along Granada Boulevard, and a steady base of year-round residents rather than pure tourist churn. That mix rewards a marketing approach built on trust and repeat business: a polished Google Business Profile, real reviews from local customers, and content that speaks to the people who actually live and work here.

For an Ormond Beach business, the competition is other Ormond and Ormond-by-the-Sea businesses fighting for the same local searches — not a national field. We win those by making sure your entire web presence agrees on who you are and where you work, so when a neighbor searches your service “near me,” Google has every reason to show you first.

All services in Ormond Beach

Daytona Beach

The regional marketPrimary market

Daytona Beach is the largest and most competitive market in the area — home to the Speedway, Bike Week, Embry-Riddle and Daytona State, and a hospitality economy that swings with the season. That scale is opportunity and challenge at once: more customers, but more competitors bidding on the same keywords and fighting for the same map-pack spots. Standing out here takes a sharper strategy than a smaller town needs.

We help Daytona Beach businesses compete on the fundamentals that actually move rankings — tightly optimized service pages, geo-targeted ads that don’t bleed budget to tourists outside your service area, review velocity, and fast, conversion-focused websites. Whether you serve locals year-round or ride the event calendar, we build marketing that captures demand when and where it spikes.

All services in Daytona Beach

Port Orange

South of Daytona

Port Orange is one of the fastest-growing communities in the area — a suburban, family-heavy market anchored by the Dunlawton corridor and the Pavilion, with new residents arriving steadily. That growth means a constant stream of people looking for a new dentist, contractor, restaurant, or service provider, and the businesses that show up first in local search capture them before a habit forms.

For Port Orange businesses, we focus on being the obvious local choice for a growing base of newcomers: strong Google Business visibility, reviews that build fast trust, and content aimed at the everyday “near me” searches a family town generates. It’s a market where consistent local presence compounds quickly.

All services in Port Orange

Ormond-by-the-Sea is a small beachside community with a distinct rhythm — vacation rentals, seasonal residents, and the local trades and services that keep the coast running. The customer base blends year-round locals with a rotating cast of visitors and second-home owners, which puts a premium on being easy to find fast and looking instantly credible to someone who doesn’t know the area.

We help Ormond-by-the-Sea businesses capture both audiences: local SEO so residents and property owners find you, and a clean, mobile-first web presence with real photos and reviews that turn a visitor’s quick search into a booking. In a small market, showing up reliably for the searches that happen is most of the battle.

All services in Ormond-by-the-Sea

New Smyrna Beach

The arts coast

New Smyrna Beach has a character all its own — a walkable arts scene on Canal Street, the restaurants and shops of Flagler Avenue, a strong surf and boutique culture, and a tourism draw that brings design-conscious visitors with money to spend. That audience judges a business on its brand and its visuals as much as its reviews, so looking the part matters more here than in most markets.

For New Smyrna Beach businesses, we pair local SEO with the branding, photography, and social presence that this market expects — a cohesive, well-designed identity that stands out to both discerning locals and the visitors filling Flagler Avenue. Being findable is step one; being the one they choose is where design earns its keep.

All services in New Smyrna Beach

DeLand

Inland Volusia

DeLand is the inland counterweight to the beach towns — a historic, award-winning downtown, Stetson University, and a MainStreet economy of independent shops, professional offices, and service businesses. It’s a community that values local character and word of mouth, which makes reputation and a genuine local presence especially powerful marketing levers here.

We help DeLand businesses turn that community into demand: local SEO that captures searches from residents and the university crowd, review management that amplifies the word of mouth DeLand already runs on, and content and social that reflect the town’s independent, downtown identity. It’s a market where authenticity, done consistently, beats a bigger budget.

All services in DeLand

Deltona

Volusia County's largest city

Deltona is Volusia County's most populous city, built as a planned residential community and still overwhelmingly residential today — historically only around 3% of the city is commercial. That imbalance is unusual: a huge, stable customer base with comparatively few local businesses competing for their attention, concentrated along corridors like Providence, Deltona, and Howland Boulevards, with a growing downtown effort still in its early stages.

For a Deltona business, the opportunity is claiming search visibility in a market that hasn't been claimed yet — most local competitors haven't invested in a real online presence, which means a well-optimized Google Business Profile, real reviews, and a fast website put you ahead with far less effort than the same moves would take in a saturated beach town.

All services in Deltona

Edgewater

The Hospitality City

Edgewater sits on the Indian River in southeast Volusia County, built around a genuine boat-building and marine economy alongside a small, historic downtown character the city markets as "The Hospitality City." It's often treated as an afterthought next to its larger neighbor New Smyrna Beach, which means businesses that market specifically to Edgewater — not just the region — capture searches competitors overlook.

We help Edgewater businesses reach both sides of the town's identity: everyday residents searching for local services, and the boating and marine economy searching for marina, repair, and waterfront-specific services. Local SEO built around Edgewater by name, paired with real photos of the actual Indian River setting, wins both audiences instead of losing them to a bigger neighboring town.

All services in Edgewater

Don't see your town?

If you're anywhere in the greater Daytona Beach and Volusia County area, we can probably help. Reach out and let's talk.

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