MMatt Goren
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Model hub · 8 pieces

Gemini

Google's Gemini models.

Guide5 min

AEO for Ecommerce: How to Get Your Products Cited by AI Search

A store-owner's playbook for showing up when shoppers ask ChatGPT, Perplexity, and Google AI what to buy — product data, extractable answers, schema, and the reviews that tip a recommendation your way.

AI Search & AEO
Guide6 min

Google AI Overviews explained for business owners

A plain-English explainer for non-technical owners: what AI Overviews are, how Google builds them, what the missing click means, and the three things to do.

AI Search & AEO
Guide7 min

Building With Gemini: Where Google's Model Fits

Where Gemini fits in a builder's toolkit: huge context, strong multimodal, Google ecosystem and data integration, and the honest tradeoffs to plan for.

Models & Capabilities
Comparison6 min

ChatGPT vs Claude vs Gemini: Which Should a Normal Person Use?

A plain-English, no-hype comparison of the three big AI assistants for regular people. They're all free to start. Here's how to just pick one.

AI for Everyone
Guide10 min

Getting Found in Google AI Overviews and AI Mode

How Google's AI Overviews and AI Mode pick and cite sources, how it overlaps with classic SEO, and how to monitor your presence.

AI Search & AEO
Pillar12 min

Answer Engine Optimization: The Complete Playbook

How to get your business cited inside ChatGPT, Claude, Perplexity, and Google AI answers — the mechanics, the process, and how to measure it.

AI Search & AEO
Comparison8 min

ChatGPT vs Perplexity vs Google AI Overviews: Where to Win Visibility

Three answer surfaces, three ways they source and cite. Where to focus to get cited by AI, what wins on each, and how to track your presence.

AI Search & AEO
Comparison8 min

Claude vs GPT vs Gemini: Picking a Model as a Builder

Choosing an LLM to build on, not chat with: reasoning, tool use, context, cost tiers, and where each family actually wins.

Models & Capabilities