MMatt Goren
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Model hub · 7 pieces

Perplexity

The answer engine that cites its sources.

Guide5 min

AEO for Ecommerce: How to Get Your Products Cited by AI Search

A store-owner's playbook for showing up when shoppers ask ChatGPT, Perplexity, and Google AI what to buy — product data, extractable answers, schema, and the reviews that tip a recommendation your way.

AI Search & AEO
Guide6 min

AEO for Real Estate: How to Get Your Area Guides Cited by AI Search

An agent's playbook for showing up when buyers ask ChatGPT and Perplexity where to move — neighborhood guides, market and school questions, freshness, and the local authority that gets you named.

AI Search & AEO
Guide4 min

How AI Decides Which Brand to Recommend

The four things that actually decide whether ChatGPT, Claude, or Perplexity names your brand instead of a competitor — retrieval, extractability, consensus, and entity trust.

AI Search & AEO
Guide8 min

Getting Found and Cited on Perplexity

How Perplexity sources and cites answers, what content actually wins there, and how to show up and track it.

AI Search & AEO
Pillar12 min

Answer Engine Optimization: The Complete Playbook

How to get your business cited inside ChatGPT, Claude, Perplexity, and Google AI answers — the mechanics, the process, and how to measure it.

AI Search & AEO
Comparison8 min

ChatGPT vs Perplexity vs Google AI Overviews: Where to Win Visibility

Three answer surfaces, three ways they source and cite. Where to focus to get cited by AI, what wins on each, and how to track your presence.

AI Search & AEO
Guide7 min

How to Get Cited by ChatGPT, Claude, and Perplexity

A do-this-now playbook for becoming the source AI answer engines quote — answer-first writing, extractable claims, clusters, and testing.

AI Search & AEO