MMatt Goren
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Topic hub · 35 pieces

AEO & AI Search

Getting found and cited inside AI answers.

Guide6 min

AEO for B2B: How to Get on the Shortlist Before the Buyer Talks to Sales

A B2B operator's playbook for showing up when a buying committee asks AI to build a vendor shortlist — use-case pages, comparisons, proof, and the questions that come before sales.

AI Search & AEO
Guide5 min

AEO for Ecommerce: How to Get Your Products Cited by AI Search

A store-owner's playbook for showing up when shoppers ask ChatGPT, Perplexity, and Google AI what to buy — product data, extractable answers, schema, and the reviews that tip a recommendation your way.

AI Search & AEO
Guide6 min

AEO for Healthcare: How Clinics and Health Brands Get Cited by AI Search

A responsible AEO playbook for clinics and health brands — capturing health intent accurately, proving medical expertise, and earning the elevated trust bar AI applies before it names you.

AI Search & AEO
Guide6 min

AEO for Home Services: How to Get Cited by AI When a Homeowner Needs a Pro

A contractor's playbook for getting named when homeowners ask AI why their AC is broken, what a repair costs, and who to call — cost pages, emergency intent, and reviews.

AI Search & AEO
Guide6 min

AEO for Local Business: How to Get Named When People Ask AI 'Near Me'

A service-business playbook for getting named when people ask AI who's good nearby and open now — Google Business Profile, NAP consistency, local reviews, and per-service pages.

AI Search & AEO
Guide6 min

AEO for Professional Services: How Law Firms, Accountants, and Consultants Get Cited by AI

A firm owner's playbook for getting named when someone asks AI their legal, tax, or business question — informational answers, demonstrated expertise, and the credentials that decide citations.

AI Search & AEO
Guide6 min

AEO for Real Estate: How to Get Your Area Guides Cited by AI Search

An agent's playbook for showing up when buyers ask ChatGPT and Perplexity where to move — neighborhood guides, market and school questions, freshness, and the local authority that gets you named.

AI Search & AEO
Guide6 min

AEO for SaaS: How to Get Your Software Recommended by AI Search

A founder's playbook for getting your software named when buyers ask AI for the best tool, a competitor's alternatives, or whether you're good for their use case.

AI Search & AEO
Guide5 min

AI Prompts for SEO Specialists: The Ones That Actually Save You Time

Copy-and-paste AI prompts for the real work of SEO, including five most specialists have never thought to try — clustering a keyword list by true intent, finding the gap a competitor left open, and auditing a page the way a crawler sees it.

AI for Everyone
Guide6 min

AI Search vs Google Traffic: Is AI Taking Your Clicks?

The honest picture of AI search versus Google traffic — why raw sessions can fall while your brand influence rises, and what to actually measure instead.

AI Search & AEO
Guide6 min

Entity SEO for the AI Era: How to Become a Brand AI Actually Knows

AI recommends brands it recognizes as real and notable. Entity SEO is how you become one — consistent identity, schema, knowledge-graph presence, and corroboration that compounds over years.

AI Search & AEO
Guide6 min

Google AI Overviews explained for business owners

A plain-English explainer for non-technical owners: what AI Overviews are, how Google builds them, what the missing click means, and the three things to do.

AI Search & AEO
Guide4 min

How AI Decides Which Brand to Recommend

The four things that actually decide whether ChatGPT, Claude, or Perplexity names your brand instead of a competitor — retrieval, extractability, consensus, and entity trust.

AI Search & AEO
Guide6 min

How to Audit Your Site's AEO: The Step-by-Step Checklist

A seven-step AEO audit anyone can run by hand — crawler access, answer coverage, extractability, schema, a real citation test, corroboration, and entity consistency — plus how to prioritize the fixes.

AI Search & AEO
Guide6 min

How to Measure AEO: The Metrics That Actually Matter

Traffic is the wrong scoreboard for AI search. The number that matters is citation rate — the share of your real customer questions where an engine names you.

AI Search & AEO
Guide7 min

How to Publish Content at Scale Without Getting Penalized

The honest line between helpful content at scale and spam that gets penalized — Google's scaled-content-abuse stance, what makes scale legitimate, and the human-best-answer test.

AI Search & AEO
Guide6 min

The State of AI Search in 2026

A grounded operator's map of AI search in 2026 — the answer surfaces that matter, how buying behavior shifted from searching to asking, and what to do about it now.

AI Search & AEO
Guide6 min

Will AI Search Kill SEO? The Honest Answer

No — AI search doesn't kill SEO, it changes what SEO rewards. The fundamentals hold; a new extraction and citation layer sits on top. Here's what dies and what doesn't.

AI Search & AEO
Guide8 min

Getting Found and Cited on Perplexity

How Perplexity sources and cites answers, what content actually wins there, and how to show up and track it.

AI Search & AEO
Guide10 min

Getting Found in ChatGPT Search

How ChatGPT's search and browsing pull in sources, how to be the page it cites, and how to track whether it's working.

AI Search & AEO
Guide10 min

Getting Found in Google AI Overviews and AI Mode

How Google's AI Overviews and AI Mode pick and cite sources, how it overlaps with classic SEO, and how to monitor your presence.

AI Search & AEO
Comparison7 min

AEO vs GEO vs LLMO: Decoding the Acronyms (and What Actually Matters)

AEO, GEO, and LLMO are three labels for mostly the same job: getting cited inside AI answers. Here's what each emphasizes and the shared playbook underneath.

AI Search & AEO
Comparison8 min

AEO vs Paid Ads: Where Should Your Next Dollar Go?

A side-by-side on cost curve, durability, trust, and speed so you know exactly where your next acquisition dollar should land.

AI for Operators
Comparison9 min

AEO vs SEO: What Actually Changes When AI Answers the Question

SEO ranks links a human clicks; AEO wins the citation a model quotes. Here's what changes, what stays, and how to run both.

AI Search & AEO
FAQ6 min

AI Search & AEO: Frequently Asked Questions

Straight answers on AI search, getting cited by ChatGPT and Claude, schema, llms.txt, crawlers, and how to measure AEO.

AI Search & AEO
Guide9 min

An AI Marketing Stack That Actually Ships

The practical AI marketing stack an operator actually runs: research, content production with AEO, repurposing, distribution, and measurement — honest about what to automate.

AI for Operators
Pillar12 min

Answer Engine Optimization: The Complete Playbook

How to get your business cited inside ChatGPT, Claude, Perplexity, and Google AI answers — the mechanics, the process, and how to measure it.

AI Search & AEO
Guide9 min

Building an AI Content Engine From Scratch

The operator's blueprint for a real AI content engine: research substrate, draft, judge loop, AEO structure, schema, citation measurement, and feedback.

AI for Operators
Comparison8 min

ChatGPT vs Perplexity vs Google AI Overviews: Where to Win Visibility

Three answer surfaces, three ways they source and cite. Where to focus to get cited by AI, what wins on each, and how to track your presence.

AI Search & AEO
Guide9 min

Conversational Search: How AI Changed What People Ask

Chat-style queries are longer, richer, and full of follow-ups. Here's how the questions changed — and how to write content that answers them.

AI Search & AEO
Guide7 min

How to Get Cited by ChatGPT, Claude, and Perplexity

A do-this-now playbook for becoming the source AI answer engines quote — answer-first writing, extractable claims, clusters, and testing.

AI Search & AEO
Guide10 min

How to Write FAQ Pages That AI Actually Cites

Picking real questions, answer-first phrasing, FAQ schema, and structure — the mechanics that turn an FAQ page into a cited source.

AI Search & AEO
Guide10 min

Programmatic AEO at Scale (Without Becoming Slop)

How to build hundreds of templated pages that stay genuinely useful and citable — the quality gates that separate leverage from spam.

AI Search & AEO
Guide8 min

Schema & JSON-LD for AI Search: A Practical Setup

The schema types that actually help answer engines extract and cite you, with copy-pasteable JSON-LD, where to put it, and the mistakes that quietly break it.

AI Search & AEO
Guide8 min

llms.txt, robots, and AI Crawlers: The Technical AEO Setup

The copy-pasteable technical setup for AI answer engines: llms.txt, robots.txt crawler rules, JSON-LD schema, canonicals, and freshness signals.

AI Search & AEO