Coming soon · A field guide

Who The AI Picks

How businesses get found and chosen online today

Search used to rank you. Now the machine just picks.

The honest map of how AI decides which business to name, and why, for one strange window, that is very good news for the operator who is genuinely good and never learned to shout.

Matt Goren has spent his career in online business and marketing, with a lifelong soft spot for the quietly excellent underdog. His first book, The Long Short Way, came out in 2016.